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Video Game Industry Thread: November edition done, go to the new one

cloudeaglecloudeagle Registered User regular
edited December 2010 in Games and Technology
Hi! Welcome to the sales thread. Here we talk about how games have sold, marketing, PR comments, analysis of analysts and all kinds of other business-related stuff. Occasionally we make poop jokes.

Here's a summary of what you missed since last time.

http://www.youtube.com/watch?v=DMSHvgaUWc8

And now, November's info. Yes, game sales are combined across systems now. Yes, we aren't getting concrete console sales now. Yes, it sucks.
5- week month; reporting period 10/31/10 through 11/27/10

Top 10 Games (New Physical Retail only; across all platforms incl. PC)

01. Call of Duty: Black Ops (360, PS3, Wii, PC, NDS) ACTIVISION BLIZZARD ** - 8.4 Million
02. Assassin's Creed: Brotherhood (360, PS3) UBISOFT ** - 1.14 Million
03. Just Dance 2 (Wii) UBISOFT
04. Madden NFL 11 (360, PS3, Wii, PS2, PSP) ELECTRONIC ARTS
05. Fable III (360) MICROSOFT**
06. Donkey Kong Country Returns (Wii) NINTENDO - 430.5K
07. Need for Speed: Hot Pursuit (PS3, 360, Wii, PC) ELECTRONIC ARTS
08. Gran Turismo 5 (PS3) SONY** - 400K
09. NBA 2K11 (360, PS3, Wii, PS2, PSP,PC) TAKE 2 INTERACTIVE
10. Wii Fit Plus (Wii) NINTENDO**

*NPD's monthly point-of-sale data reports on U.S. Games Industry Sales occurring from new physical purchases at retail which is the largest channel for games sales, but it does not represent 100% of industry sales; it does not account for consumer purchases made via digital distribution, used game sales, subscriptions, mobile game apps, rentals, or social network games.

**(includes CE, GOTY editions, bundles, etc. but not those bundled with hardware)

Hardware:

Nintendo DS: 1.5 Million (-11.8%)
Xbox 360: 1.37 Million (+68%)
Wii: 1.27 Million (+0.8%)
PS3: 530k (-25%)

Overall

"November sales represent the best November on record in terms of new physical retail sales. It bests November 2008 by roughly $30 million, and that time frame was at the height of the music/dance genre sales."

"All categories were up over last year with the exception of portable hardware and software."

"The 360 platform accounted for over 40% of total industry sales driven by the successful launch of Microsoft's Kinect. Xbox 360 accessories accounted for 60% of that categories' dollar sales this month."

"Based on typical seasonality trends, new physical retail sales should come in between $18.8B-$19.6B. The higher end of that range would essentially be flat to last year. Gains in November offset a good portion of the year-to-date declines."

"Remember that this data set represents new physical retail sales only. We have begun to report on sales realized through other channels such as used game sales, digital distribution and mobile apps among others. In the first half of 2010, new physical retail sales at the total industry level accounted for approximately 70% of the total consumer spend against the industry, and while that is likely to change when full year results are tabulated, it gives some context with which to evaluate the portion that new physical retail sales represents."

Software

"Black Ops debuted as the best-selling game in its launch month (in history) with black ops selling 8.4 million units at retail in the U.S. With only one month of sales, it has become the 7th best-selling game of all time, life-to-date."

"Black Ops accounted for 25% of all video game software units sold in the month of November."

"The Music/Dance genre increased 38% in unit sales over last November fueled by Just Dance 2 and Dance Central."

"We are now reporting sales at the total platform level instead of the SKU level but if we were reporting the top 10 SKU's, Halo: Reach would have been #10 this month."



Hardware

"The Xbox 360 was the best-selling console hardware system for the month, realizing an incredible 68% increase over last November."

"The best-selling system overall was the Nintendo DS. It was a high/low story for the DS this month with the new red SKU providing the most sales and the white, lower-priced SKU being #2. It appears the DS attracted two pockets of consumers: those looking for a unique limited-edition product and those looking for value."

"We expect a big jump in sales in November due to seasonality and the influence of holiday, but the change this November over October is bigger across most platforms than it was last November. This could point to the impact of aggressive retail promotions during the critical Black Friday week."

Accessories

"The Xbox 360 Kinect was the best-selling accessory item in November. With one month of sales, it's the top-selling accessory item in terms of dollar sales on a year-to-date basis."

"The Xbox 360 platform contributed five of the top ten accessory items for the month."

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cloudeagle on
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Posts

  • CorehealerCorehealer The Apothecary The softer edge of the universe.Registered User regular
    edited November 2010
    Couscous wrote: »
    Now that I think about it, do either Sony or MS take a portion of the MMO subscriptions?

    That's a good question. Wouldn't they have to seeing as it is their platforms? Does SE have to give a cut to ethier for FFXI console version access?

    Corehealer on
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  • HenroidHenroid Mexican kicked from Immigration Thread Centrism is Racism :3Registered User regular
    edited November 2010
    Good question Coucous. Depends on two things:

    1) Does the MMO piggyback on the console's internet framework?
    2) Do contracts / terms for developing for the console stipulate you have to use the framework no matter what?

    Also cloudeagle, page 99? Are you fucking kidding my balls?!
    Juuuuuuuuuuusssssst kidding!

    Henroid on
  • Cameron_TalleyCameron_Talley Registered User regular
    edited November 2010
    Henroid wrote: »
    Good question Coucous. Depends on two things:

    1) Does the MMO piggyback on the console's internet framework?
    2) Do contracts / terms for developing for the console stipulate you have to use the framework no matter what?

    Also cloudeagle, page 99? Are you fucking kidding my balls?!
    Juuuuuuuuuuusssssst kidding!


    Didn't EA used to use their own online framework back in the Xbox/PS2 days?

    Cameron_Talley on
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  • JintorJintor Registered User regular
    edited November 2010
    Turkey wrote: »
    Or they could take the concept of Planetside and make a good modern MMOFPS.

    Edit - Beaten!

    Tribes Universe, biyatch

    http://www.tribesuniverse.com/

    Jintor on
  • SmokeStacksSmokeStacks Registered User regular
    edited November 2010
    Didn't EA used to use their own online framework back in the Xbox/PS2 days?

    Yeah.

    Microsoft wasn't happy about the situation at all, but EA took a hard line, so they could either give in or let the PS2 have online Madden exclusivity.

    And EA "retired online services" for every annual sports game they released a short time after the yearly update, and for every other franchise of theirs (like Need for Speed) as soon as it stopped selling.

    With Sony the developers were pretty much responsible for their own multiplayer infrastructure from the getgo anyway, so it wasn't really a thing for them.

    I'm pretty sure that the FFXI on the 360 thing was basically Microsoft desperately trying to get chummy with SE, as well as the bragging point of not only having a Final Fantasy game, which was a series that had been pretty firmly rooted in Sony hardware for some time, but having a considerably superior version to the one on the PS2 and later the PS3.

    SmokeStacks on
  • OptyOpty Registered User regular
    edited November 2010
    I think EA has their own Wii backend as well, since they seem to do stuff with their games' online modes that very few others do.

    Opty on
  • Santa ClaustrophobiaSanta Claustrophobia Ho Ho Ho Disconnecting from Xbox LIVERegistered User regular
    edited November 2010
    And EA "retired online services" for every annual sports game they released a short time after the yearly update, and for every other franchise of theirs (like Need for Speed) as soon as it stopped selling.

    While it's true that they eventually shut the service down, they don't actually do it as soon as the newest version is available. Typically, online play is available for at least two years, but it can be up for longer. You can still play online for NCAA Football 2008...

    EA states that they only guarantee that the online portion will work for a year, as worded in some legal blather or other in their games.

    Santa Claustrophobia on
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    Do not engage the Watermelons.
  • CouscousCouscous Registered User regular
    edited November 2010
    At least the HDD space issue for console MMOs is becoming less of a problem. 20GB was nothing. World of Warcraft required 25GB rights now.

    Couscous on
  • Cameron_TalleyCameron_Talley Registered User regular
    edited November 2010
    Couscous wrote: »
    At least the HDD space issue for console MMOs is becoming less of a problem. 20GB was nothing. World of Warcraft required 25GB rights now.

    WoW Requires 25GB!?! Seriously? Damn.

    Cameron_Talley on
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  • CouscousCouscous Registered User regular
    edited November 2010
    And EA "retired online services" for every annual sports game they released a short time after the yearly update, and for every other franchise of theirs (like Need for Speed) as soon as it stopped selling.

    While it's true that they eventually shut the service down, they don't actually do it as soon as the newest version is available. Typically, online play is available for at least two years, but it can be up for longer. You can still play online for NCAA Football 2008...

    EA states that they only guarantee that the online portion will work for a year, as worded in some legal blather or other in their games.

    They occasionally do it fairly soon. Lord of the Rings: Conquest was released in January 2009 and was shut down in March 2010.

    Couscous on
  • SmokeStacksSmokeStacks Registered User regular
    edited November 2010
    And EA "retired online services" for every annual sports game they released a short time after the yearly update, and for every other franchise of theirs (like Need for Speed) as soon as it stopped selling.

    While it's true that they eventually shut the service down, they don't actually do it as soon as the newest version is available. Typically, online play is available for at least two years, but it can be up for longer. You can still play online for NCAA Football 2008...

    EA states that they only guarantee that the online portion will work for a year, as worded in some legal blather or other in their games.

    Sometimes.

    Madden 09 for the Xbox, PSP, and Wii was terminated on February 2nd of 2010. Madden 09 for the PS2, PS3, and Xbox 360 was terminated on April 6th of 2010.

    It's not just Madden, either - Nascar 2008 for the PS3 and 360 was terminated on April 1st of 2009.

    Keep going back and it's the same thing, year after year.

    EA claims that keeping older servers up uses valuable resources that they would rather use on current games. That makes sense, but the first SoCom game was released for the PS2 in late 2002 and it's still online, so I'm wondering just how much money it really takes per year to keep a matchmaking server online to keep the diehards happy?

    SmokeStacks on
  • finnithfinnith ... TorontoRegistered User regular
    edited November 2010
    In their view it's not only the costs of running those old servers, but the lost revenues from not selling additional copies of new games to the diehards.

    finnith on
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  • plufimplufim Dr Registered User regular
    edited November 2010
    Sometimes.

    Madden 09 for the Xbox, PSP, and Wii was terminated on February 2nd of 2010. Madden 09 for the PS2, PS3, and Xbox 360 was terminated on April 6th of 2010.

    It's not just Madden, either - Nascar 2008 for the PS3 and 360 was terminated on April 1st of 2009.

    Keep going back and it's the same thing, year after year.

    EA claims that keeping older servers up uses valuable resources that they would rather use on current games. That makes sense, but the first SoCom game was released for the PS2 in late 2002 and it's still online, so I'm wondering just how much money it really takes per year to keep a matchmaking server online to keep the diehards happy?

    Madden 09 came out in august 2008, so it was closer to two years than one. Nascar 08 was out in July 2007.

    Still crappy on EAs behalf, but longer than just a single year.

    plufim on
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  • SpoitSpoit *twitch twitch* Registered User regular
    edited November 2010
    Something Something page 99, something something :P

    Spoit on
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  • HeleorHeleor SeattleRegistered User regular
    edited November 2010
    Most people who would rather be playing the old games would just grumble and buy the new one - why would EA keep the servers up when they could be making more money?

    Heleor on
  • CadeCade Eppur si muove.Registered User regular
    edited November 2010
    They see us rollin, they be hatin
    Jean-Bernard Lévy, chairman and chief exec. of Vivendi, which has a controlling interest in Activision Blizzard, noted that the megapublisher has "reconstructed" Infinity Ward. The Financial Times reports that, at the Morgan Stanley TMT conference, Lévy stated, "We have reconstructed Infinity Ward, we are very happy with the way we have been able to reconstruct it."

    Lévy claims Activision "got over" all the Infinity Ward drama from earlier this year, which likely came much easier with the help of the record-breaking success of Call of Duty: Black Ops, which made Treyarch the top cog in the Call of Duty development mill.

    Call of Duty currently has (at least) three studios developing titles: Infinity Ward is apparently working on Modern Warfare 3, Sledgehammer Games is delivering the 2011 installment for the franchise and Treyarch's project is currently classified. Meanwhile, Jason West and Vince Zampella, the former studio heads of Infinity Ward, who started Respawn Entertainment after their firing, have started from "absolute zero" on a project for EA Partners.

    Better then ever before, right?

    Cade on
  • Santa ClaustrophobiaSanta Claustrophobia Ho Ho Ho Disconnecting from Xbox LIVERegistered User regular
    edited November 2010
    EA claims that keeping older servers up uses valuable resources that they would rather use on current games. That makes sense, but the first SoCom game was released for the PS2 in late 2002 and it's still online, so I'm wondering just how much money it really takes per year to keep a matchmaking server online to keep the diehards happy?

    Diehards buy the latest iteration of Generic Sports Franchise. It isn't diehards who continue to play the older games, it's holdouts. You can feel slighted if you want, but no company is under any obligation to continue to support a game at any time they choose. Not even the Evil EA.

    Just how many diehards are still playing these games and lamenting the lack of online play?

    Santa Claustrophobia on
    You're muckin' with a G!

    Do not engage the Watermelons.
  • PureauthorPureauthor Registered User regular
    edited November 2010
    I hate this industry so much.

    Pureauthor on
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  • CorehealerCorehealer The Apothecary The softer edge of the universe.Registered User regular
    edited November 2010
    Cade wrote: »
    They see us rollin, they be hatin
    Jean-Bernard Lévy, chairman and chief exec. of Vivendi, which has a controlling interest in Activision Blizzard, noted that the megapublisher has "reconstructed" Infinity Ward. The Financial Times reports that, at the Morgan Stanley TMT conference, Lévy stated, "We have reconstructed Infinity Ward, we are very happy with the way we have been able to reconstruct it."

    Lévy claims Activision "got over" all the Infinity Ward drama from earlier this year, which likely came much easier with the help of the record-breaking success of Call of Duty: Black Ops, which made Treyarch the top cog in the Call of Duty development mill.

    Call of Duty currently has (at least) three studios developing titles: Infinity Ward is apparently working on Modern Warfare 3, Sledgehammer Games is delivering the 2011 installment for the franchise and Treyarch's project is currently classified. Meanwhile, Jason West and Vince Zampella, the former studio heads of Infinity Ward, who started Respawn Entertainment after their firing, have started from "absolute zero" on a project for EA Partners.

    Better then ever before, right?

    T_T

    I hate this industry so much.

    Corehealer on
    488W936.png
  • CouscousCouscous Registered User regular
    edited November 2010
    Jean-Bernard Lévy, chairman and chief exec. of Vivendi, which has a controlling interest in Activision Blizzard, noted that the megapublisher has "reconstructed" Infinity Ward. The Financial Times reports that, at the Morgan Stanley TMT conference, Lévy stated, "We have reconstructed Infinity Ward, we are very happy with the way we have been able to reconstruct it."
    215522595_w9zDf-L-2.jpg
    Infinity Ward is the bucket.

    Couscous on
  • HenroidHenroid Mexican kicked from Immigration Thread Centrism is Racism :3Registered User regular
    edited November 2010
    Diehards buy the latest iteration of Generic Sports Franchise. It isn't diehards who continue to play the older games, it's holdouts.

    I dunno about that. What about CS:S vs. CS 1.6, or Savage vs. Savage 2 (which was shit)?

    Henroid on
  • HenroidHenroid Mexican kicked from Immigration Thread Centrism is Racism :3Registered User regular
    edited November 2010
    I bet this Treyarch thing is a red-herring.

    Henroid on
  • Santa ClaustrophobiaSanta Claustrophobia Ho Ho Ho Disconnecting from Xbox LIVERegistered User regular
    edited November 2010
    Henroid wrote: »
    Diehards buy the latest iteration of Generic Sports Franchise. It isn't diehards who continue to play the older games, it's holdouts.

    I dunno about that. What about CS:S vs. CS 1.6, or Savage vs. Savage 2 (which was shit)?

    What about it?

    Santa Claustrophobia on
    You're muckin' with a G!

    Do not engage the Watermelons.
  • korodullinkorodullin What. SCRegistered User regular
    edited November 2010
    I was under the impression that the only people who still played CS 1.6 were folks who take advantage of its outdated anti-cheat mechanisms and the hardcore clanners who can eke out a bazillion FPS on the old HL1 engine as opposed to only three quarters of a bazillion FPS on the Source version.

    korodullin on
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  • HenroidHenroid Mexican kicked from Immigration Thread Centrism is Racism :3Registered User regular
    edited November 2010
    Henroid wrote: »
    Diehards buy the latest iteration of Generic Sports Franchise. It isn't diehards who continue to play the older games, it's holdouts.

    I dunno about that. What about CS:S vs. CS 1.6, or Savage vs. Savage 2 (which was shit)?

    What about it?

    Those are diehards, not holdouts.

    Henroid on
  • cloudeaglecloudeagle Registered User regular
    edited November 2010
    Lévy claims Activision "got over" all the Infinity Ward drama from earlier this year, which likely came much easier with the help of the record-breaking success of Call of Duty: Black Ops, which made Treyarch the top cog in the Call of Duty development mill.

    Well, if they're "over" it, then there's no need to keep suing them, right?

    cloudeagle on
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  • AZChristopherAZChristopher Registered User regular
    edited November 2010
    It is easy to get over something when you are the one who blew it up, and there are plenty of unemployed programmers and artists.

    At least a new studio was created out of this.

    AZChristopher on
  • LeitnerLeitner Registered User regular
    edited November 2010
    Damn it Bungie, why did you sign on with them.

    Leitner on
  • fragglefartfragglefart Registered User regular
    edited November 2010
    Seriously what the fuck, they are doomed

    fragglefart on
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  • cloudeaglecloudeagle Registered User regular
    edited November 2010
    Honestly? I'd bet Activision was the only company big enough and willing enough to let Bungie do the big-ass MMO they want to do.

    cloudeagle on
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  • fragglefartfragglefart Registered User regular
    edited November 2010
    All I know is, I don't buy MMOs.

    Even from Bungie.

    Edit: But then I bought RB3 so apparently I'm a freak.

    fragglefart on
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  • CadeCade Eppur si muove.Registered User regular
    edited November 2010
    I'm waiting for Bungie to be utterly exploited by Activision before being tossed aside and shut down. Yeah some would say that's impossible but look at everyone they partnered with so far, many would have said that would never have happened either because those other companies were too important.

    You know what they say about those who do not learn from history.

    Cade on
  • AZChristopherAZChristopher Registered User regular
    edited November 2010
    It isn't like Bungie was purchased by Activision. We don't know what the contract says but one can imagine that Bungie had some leverage.

    AZChristopher on
  • SkyGheNeSkyGheNe Registered User regular
    edited November 2010
    Monthly fees make me sad.

    SkyGheNe on
  • Muddy WaterMuddy Water Quiet Batperson Registered User regular
    edited November 2010
    Acti's only partnered to publish Bungie's new franchise, right? They can't shut down the studio.

    Muddy Water on
  • CorehealerCorehealer The Apothecary The softer edge of the universe.Registered User regular
    edited November 2010
    Acti's only partnered to publish Bungie's new franchise, right? They can't shut down the studio.

    They probably can't, but that doesn't mean Bungie isn't going to feel the hurt from this sooner or later.

    Corehealer on
    488W936.png
  • Snake GandhiSnake Gandhi Des Moines, IARegistered User regular
    edited November 2010
    Bungie doing an MMO?

    Well, Bungie hasn't made a game a dislike yet, so I'm willing to cut them some slack and see what they can do.

    As for Activision, Bungie still owns itself, so they can at any time tell Kotick to go fuck himself and find a new publisher if need be.

    Snake Gandhi on
  • Snake GandhiSnake Gandhi Des Moines, IARegistered User regular
    edited November 2010
    Also, looks like the VGA's are going to have a lot of reveals, like something from Bioware.

    link

    Looks to be something Mass Effect related. Maybe a straight 3rd person shooter?

    Snake Gandhi on
  • HenroidHenroid Mexican kicked from Immigration Thread Centrism is Racism :3Registered User regular
    edited November 2010
    Bungie doing an MMO?

    Well, Bungie hasn't made a game a dislike yet, so I'm willing to cut them some slack and see what they can do.

    As for Activision, Bungie still owns itself, so they can at any time tell Kotick to go fuck himself and find a new publisher if need be.

    Well, not really, since they're bound by contract and all, and Activision can likely sue the shit out of them for it.

    Henroid on
  • Snake GandhiSnake Gandhi Des Moines, IARegistered User regular
    edited November 2010
    Henroid wrote: »
    Bungie doing an MMO?

    Well, Bungie hasn't made a game a dislike yet, so I'm willing to cut them some slack and see what they can do.

    As for Activision, Bungie still owns itself, so they can at any time tell Kotick to go fuck himself and find a new publisher if need be.

    Well, not really, since they're bound by contract and all, and Activision can likely sue the shit out of them for it.
    IANAL but I'm pretty sure each party has a 'fuck it, we're done' clause just in case shit turns in to IW 2.0. Bungie may have to pay back some money, but I'm positive they can walk away if they really want.

    Snake Gandhi on
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