I'm a long-time lurker who was recently coaxed out of hiding by the prospect of running a campaign. This would be my fourth time running a PbP online-only campaign (and about my tenth time running a campaign), so I think I have most of the basics down. I've had the good fortune to have the others go pretty well, lasting around 3 months each.
However, this time around I'd like to try playing with (1) more-or-less Internet strangers from the PA forums rather than people I know well, (2) DnD Next because I haven't played with it before, and (3) taking better advantage of the online tools that are out there.
So my questions are:
(1) I assume it's not just "post it, and they will come", so I'd like to do a little more than my usual campaign prep work. What's the right way to maximize my chances of attracting enthusiastic players in Critical Failures, and ultimately running a fun campaign for everyone?
(2) What tools, besides the forum dice roller, should I be availing myself of? (Mapmakers, character sheet trackers, etc., that sort of thing -- anything that'll make player life easier and create a fun experience.)
Thanks in advance for your help!