I received this as well. I've reached out to ReedPOP about it via their public info email. I'll let you know if I hear anything back from them one way or another. I know icanmakeitbetter.com is a legitimate site as Evernote has conducted market research from it before, but I figure it can't hurt to ask.
Posts
Reason I ask is because this did not originate from reedpop but from someone named angel at icanmakeitbetter.com
And the link doesn't go to the same place as the sender but to icmib.com (an acronym i know) with reedpop thrown in front to look "official"
Rather be safe than click random unknown links.
EDIT... doh
Accidently tapped image in email and got this... so yeah i think i will stay away.