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I have a very good source within a major Canadian retailer that guarantees that despite the lack of a cut at E3 this week, the Xbox 360 will drop $100 across all SKU's. When? Sooner than you think. AUGUST 1ST.
I can't confirm all the details, but basically in less than 3 weeks the console prices will be the following:
-Xbox 360 core, $199 American (with pack-in memory unit!)
-Nintendo Wii, $249 American
-Xbox 360 Premium, $299 American
-Xbox 360 Elite, $449 Canadian, possibly $399 American
-PS3, $599 American, $649 Canadian
Yeah yeah, it's just one random blog, but I have a feeling we'll be hearing more rumors about the subject before the month is out.
If this is true... holy shit. Microsoft's playing some serious hardball.
Okay... woah. That's... that's insane. Absolutely insane. They'd be taking such a hit on the 360's!
Though, I'm certainly happy with it. I've wanted to get a 360 mainly for rock band, thus, this is good news for me even if it's dreadful news for Nintendo and Sony.
Then again, Nintendo'll probably drop price next year, anyway.
The Sony 'price drop, but not really a price drop' issue is still up in the air, I believe. Something miscommunication between SCEA and Sony Europe, but who the hell knows.
Maybe a response to Sony's drop? I thought MS was going to use the power of their exclusive games to boost sales
Okay... woah. That's... that's insane. Absolutely insane. They'd be taking such a hit on the 360's!
Analysts have said recently that Microsoft is making money on each 360 sold now. They could be taking a hit if they drop the price $100, but I wouldn't say "such a hit".
Then again, Nintendo'll probably drop price next year, anyway.
Looking at how well it's selling and how well it's going to sell through at least the beginning of next year, I don't think you can say that yet.
doesn't MS already lose enough money on the 360 atm? they haven't made any profit yet.
Analysts have said recently that Microsoft is making money on each 360 sold now. They could be taking a hit if they drop the price $100, but I wouldn't say "such a hit".
hmm.
anyway i heard this was fake, even though if it wasn't i'd be more tempted to buy one than i already am.
Okay... woah. That's... that's insane. Absolutely insane. They'd be taking such a hit on the 360's!
Analysts have said recently that Microsoft is making money on each 360 sold now. They could be taking a hit if they drop the price $100, but I wouldn't say "such a hit".
Then again, Nintendo'll probably drop price next year, anyway.
Looking at how well it's selling and how well it's going to sell through at least the beginning of next year, I don't think you can say that yet.
-Oh, I still thought that Microsoft was losing money on 360s. Didn't know there was news to the contrary. Point ceded.
-Part of the reason it's selling is because of the price that's lower than all of the competition. A price drop would bring them more sales than it would cut into their profit, I say. Plus, Nintendo's very resourceful with their production: by next year (late next year, of course) they could easily be profiting as much from a 200$ console than they are profiting from a 250$ console right now.
My local newspaper had a few paragraphs about a price drop a couple of days ago. Apparently this comes from the mouth of the VP of Microsoft Game Studios (quick Google search reveals that to be Shane Kim), but I can't find anything online in which Microsoft explicitly states they'll be dropping the price.
REDMOND, Wash. - Microsoft Corp. plans to cut the price of its XBox 360 game console to compete with Nintendo Co.'s top-selling Wii, the vice president of Microsoft Game Studios said yesterday. But he did not specify when the reduction would occur.
July 11 (Bloomberg) -- Microsoft Corp., the world's largest software maker, plans to cut the price of its Xbox 360 game console to compete with Nintendo Co.'s top-selling Wii.
Microsoft needs to lower Xbox's prices, ranging from $299 to $479, to increase sales and lure customers who aren't interested in traditional combat and racing video games, Shane Kim, vice president of Microsoft Game Studios, said in an interview. He declined to say when a price cut may be announced. It won't happen at this week's E3 games conference, he said.
``We need to compete effectively for that customer and part of that is getting to the mass market price point for the console,'' said Kim. ``We definitely are working on that area.''
The only thing that lends plausibility to the story is the logic that Microsoft is finally understanding that Nintendo is really their main rival despite the public orientation of the two systems (that they really offer different things). Sony is becoming less and less of a threat each passing month, so...yeah, it makes sense from an analytical perspective: they don't really give a damn about Sony anymore and they want to compete with Nintendo for those "only one system" homes.
Drez on
Switch: SW-7690-2320-9238Steam/PSN/Xbox: Drezdar
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Vicious_GSRDudePrincipality of ZeonRegistered Userregular
edited July 2007
So are they doing this to sell off the current broken 360s in order to start placing the fixed ones on shelves?
I'm more interested in the new 64nm SKU xbox360s they are making that will have the overheating problem and red ring of death problems fixed. Would be a plus if the new ones have the same discounted price as well.
I'm not really concerned with the red ring of death issue anymore. I mean, I fully expect Peter Moore's next letter to say something to the effect of:
"Ok, folks, you've complained even harder and we've responded yet again. We're bumping the warranty up to a lifetime warranty. Even if you throw your Xbox 360 at a wall in frustration at broken achievements/shoddy network code/whatever, we'll still honor the warranty as long as you can produce 51% or more of the internal mechanisms. Furthermore, you will no longer have to return your Xbox 360 to us. As soon as you call our new 1-800-FIX-X360 hotline, we will dispatch a courier of your choosing to your home. Amber (brunette), Caitlyn (blonde), and Heather (redhead) are available for male warranty holders and Peter (brunette/brown eyes) and Jeff (blonde/blue eyes) are available for our female warranty holders. These couriers will happily felate you and/or eat your pussy* before personally taking your remaining Xbox 360 parts and bringing it to one of our 15,000 worldwide Microsoft repair centers. We can also accomodate homosexuals, transgenders, hermaphrodites, and asexuals (we have some intelligent and skilled conversationalists on staff if you'd merely like to engage in repartee); simply mention your specific orientation to our Fix-It-Now representative when you call. If you'd merely like to experiment despite your orientation, we can accomodate you in that as well.
From there, your Xbox 360 will either be replaced or repaired and you will also receive two "spare" systems - just in case the first replacement breaks again - by the very next morning. Another courier with the replacement consoles will wait outside your home until you awaken and notice him, at your own convenience.
We are committed to making sure you love your Xbox 360 and that we domin- I mean, we are committed to keeping your business and we are committed to making sure your Xbox 360 experience is a pleasant one. Godspeed, gamers.
Much love,
P-Mizzle
(Peter Moore)
*Oral sex is illegal in some countries and in some US states."
As someone mentioned in the PS3 lol price drop thread, this may just be a move by Canadian retailers to make the price of certain electronics more consistent with American prices, since the Canadian dollar has gone up by an almost obscene amount over the last few months (now at only pennies below the American dollar).
Looking at how well it's selling and how well it's going to sell through at least the beginning of next year, I don't think you can say that yet.
-Part of the reason it's selling is because of the price that's lower than all of the competition. A price drop would bring them more sales than it would cut into their profit, I say. Plus, Nintendo's very resourceful with their production: by next year (late next year, of course) they could easily be profiting as much from a 200$ console than they are profiting from a 250$ console right now.
It might bring more sales, but they can't stock them as it is. They literally don't need more sales. They're unlikely to lower the price while that's still the case. Price drops for most products work so that the price stays where it is until the manufacturer can no longer sell them at a competitive rate at the current price. That'd probably be why Microsoft's cutting theirs (if they are - I never trust "good sources," especially when it's just a friend of some guy with a blog). After that, if Nintendo sees its sales slipping (Maybe some Best Buy in rural Idaho will keep one in stock for more than six hours), they might cut their price in return. If the Wii keeps selling like crack cocaine, they'll leave the price where it is.
As for why Sony... nobody knows what Sony's doing, and Sony clearly operates outside normal economic rules now.
It might bring more sales, but they can't stock them as it is. They literally don't need more sales. They're unlikely to lower the price while that's still the case. Price drops for most products work so that the price stays where it is until the manufacturer can no longer sell them at a competitive rate at the current price. That'd probably be why Microsoft's cutting theirs (if they are - I never trust "good sources," especially when it's just a friend of some guy with a blog). After that, if Nintendo sees its sales slipping (Maybe some Best Buy in rural Idaho will keep one in stock for more than six hours), they might cut their price in return. If the Wii keeps selling like crack cocaine, they'll leave the price where it is.
As for why Sony... nobody knows what Sony's doing, and Sony clearly operates outside normal economic rules now.
Yup, at this point, honestly, I am more suprised that Nintendo isn't trying to find a way to RAISE their price.
I mean, the supply verus demand figures make it pretty clear that, from a purely supply vs. demand standpoint, they priced the system too low to begin with.
Of course, we all know that in reality they are gaining HUGE ammounts of bonuses from all of this in other areas.
But, yeah, I don't see anything forcing Nintendo's hand on a price drop anytime in the forseeable future. The Wii has been out more than six months, and people STILL can't find them? With an average lifespan of a home console being about five years, that is more than 10% of it's lifespan so far.
I mean, just think about that. Normally in order to have THAT kind of low stock of an item in stores would mean that there was ultra-low production, but no, they're making them hand-over-fist, it's just that the consumers are buying them hand-over-fistier.
Nintendo is kicking ass and taking names, and Nintendo is Happy.
Sony, on the other hand...
They are like a teenager, I think, who is upset with the way the world works, and it trying to rebel. They do not like the fact that an invisable hand controls the market. THEY want to control the market. They are sad that consumers do not realize how brilliant their products already are.
They aren't dumb, they're just refusing to do what they know they need to do.
I think that's pretty much it, Evander. I think Sony believes that we - gamers - owe them a lot. And maybe we do. The PlayStation kicked gaming technology up a notch. Nintendo had some actual competition outside of Sega who kept floundering around in the market. So, maybe we owe them a lot.
But we don't owe them 600 dollars apiece for a system that offers very little, if anything, than some of their competitors.
But, yeah, I don't see anything forcing Nintendo's hand on a price drop anytime in the forseeable future. The Wii has been out more than six months, and people STILL can't find them? With an average lifespan of a home console being about five years, that is more than 20% of it's lifespan so far.
Half a year is 20% of 5 years? That is sony math right there.
But, yeah, I don't see anything forcing Nintendo's hand on a price drop anytime in the forseeable future. The Wii has been out more than six months, and people STILL can't find them? With an average lifespan of a home console being about five years, that is more than 20% of it's lifespan so far.
Half a year is 20% of 5 years? That is sony math right there.
I think that's pretty much it, Evander. I think Sony believes that we - gamers - owe them a lot. And maybe we do. The PlayStation kicked gaming technology up a notch. Nintendo had some actual competition outside of Sega who kept floundering around in the market. So, maybe we owe them a lot.
But we don't owe them 600 dollars apiece for a system that offers very little, if anything, than some of their competitors.
I don't think that Sony really think that we owe them anything, even if they act like that some times.
I think what is going on is that they see companies like Apple and EA who steal controll of their respective markets away from the consumers, and start deciding what price and demand will be on their own. SOny thought that they had developed that kind of industry control with the popularity of the Playstation line, culminatin in the extreme sucess of the PS2. They discovered, when they tried to actually use the power that they thought they had, that they really hadn't gotten any sort of control, but they stubbornly refuse to give up trying.
The whole Sony's whole admiration/hatred obsession with Apple has actually been pretty amusing to me. On so many levels they want to be apple, and on so many other levels they want to destroy apple
If they lowered the price of the 360 just before Halo 3 came out, they would get a massive boost in console sales, which leads to more software sales which is where they really make their money.
I don't see why not. You increase your target audience for the game if you drop the price before.
They don't need to increase the target audience anymore. Halo is a very "love it or hate it" game, with the majority loving it. If someone doesn't already own an Xbox 360, and they want to buy one for Halo, the price isn't going to make a difference. I know plenty of people who were waiting on buying an Xbox 360 until Halo 3 came out, and very few people (none, actually) who are waiting for the price to drop before getting one.
There is no way in hell Microsoft would drop the price of the 360 before Halo 3 comes out. Not gonna happen. Would you, if you were in thier position?
Considering the AAA titles that are coming out starting in August, it'd make sense to get people to buy then and start buying games rather than wait until september. It's only 2 months before halo 3 hits anyways.
I don't see why not. You increase your target audience for the game if you drop the price before.
They don't need to increase the target audience anymore. Halo is a very "love it or hate it" game, with the majority loving it. If someone doesn't already own an Xbox 360, and they want to buy one for Halo, the price isn't going to make a difference. I know plenty of people who were waiting on buying an Xbox 360 until Halo 3 came out, and very few people (none, actually) who are waiting for the price to drop before getting one.
1. Halo appeals to many, many "casual" gamers.
2. Casual gamers refuse to pay more than $300 for a console.
If they lowered the price of the 360 just before Halo 3 came out, they would get a massive boost in console sales, which leads to more software sales which is where they really make their money.
I'm prety sure halo 3 is going to lead to a massive bost in console sales no matter what. Then, a few months after halo comes out, a price drop would be more economically viable for the company. I'm sure there are people who are waiting for a 360 price drop, but I'm also sure that there are alot of people who won't, expecially with so many heavy hitters coming out so soon.
I bought my 360 mostly for mass effect, and many others will buy a console for exclusive titles as well.
Everyone commenting about microsoft losses upon Xbox 360 sales, that was at launch. The latest iSupply estimates had them coming in at about $75 profit for each Xbox sold. And that was around 6 months ago.
So, by now, definitely, a $100 price drop would be well within reason of almost cutting even. Either positively or negatively, it should be close.
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I mean, to me that seems like an admission of "we're making this shit up".
If you haven't heard, they're not producing the $500 model anymore, so once they run out it's back up to $600 minimum.
Though, I'm certainly happy with it. I've wanted to get a 360 mainly for rock band, thus, this is good news for me even if it's dreadful news for Nintendo and Sony.
Then again, Nintendo'll probably drop price next year, anyway.
Maybe a response to Sony's drop? I thought MS was going to use the power of their exclusive games to boost sales
Core: 299 american, 399 Canadian.
Pro: 399 american, 499 Canadian
If you look at the Canadian dollar, 299 american is about 314 Canadian and 399 is 419. In other words, that's a huge difference.
Though, I do hope there is a price drop and with their 3 year plan, some big names coming out, it should really sell a lot of systems.
But does the 80GB one launch August 1st?
Analysts have said recently that Microsoft is making money on each 360 sold now. They could be taking a hit if they drop the price $100, but I wouldn't say "such a hit".
Looking at how well it's selling and how well it's going to sell through at least the beginning of next year, I don't think you can say that yet.
hmm.
anyway i heard this was fake, even though if it wasn't i'd be more tempted to buy one than i already am.
-Oh, I still thought that Microsoft was losing money on 360s. Didn't know there was news to the contrary. Point ceded.
-Part of the reason it's selling is because of the price that's lower than all of the competition. A price drop would bring them more sales than it would cut into their profit, I say. Plus, Nintendo's very resourceful with their production: by next year (late next year, of course) they could easily be profiting as much from a 200$ console than they are profiting from a 250$ console right now.
It'd be more believeable if it wasn't coming from a destructoid blog.
I doubt ALL the SKUs will drop in price. I figure all but the core will drop $100, while the Core will drop to $250.
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@hoodiethirteen
http://www.bloomberg.com/apps/news?pid=20601082&sid=a54OT6T9j1WA
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I'm tempted to buy another one.
The only thing that lends plausibility to the story is the logic that Microsoft is finally understanding that Nintendo is really their main rival despite the public orientation of the two systems (that they really offer different things). Sony is becoming less and less of a threat each passing month, so...yeah, it makes sense from an analytical perspective: they don't really give a damn about Sony anymore and they want to compete with Nintendo for those "only one system" homes.
"Ok, folks, you've complained even harder and we've responded yet again. We're bumping the warranty up to a lifetime warranty. Even if you throw your Xbox 360 at a wall in frustration at broken achievements/shoddy network code/whatever, we'll still honor the warranty as long as you can produce 51% or more of the internal mechanisms. Furthermore, you will no longer have to return your Xbox 360 to us. As soon as you call our new 1-800-FIX-X360 hotline, we will dispatch a courier of your choosing to your home. Amber (brunette), Caitlyn (blonde), and Heather (redhead) are available for male warranty holders and Peter (brunette/brown eyes) and Jeff (blonde/blue eyes) are available for our female warranty holders. These couriers will happily felate you and/or eat your pussy* before personally taking your remaining Xbox 360 parts and bringing it to one of our 15,000 worldwide Microsoft repair centers. We can also accomodate homosexuals, transgenders, hermaphrodites, and asexuals (we have some intelligent and skilled conversationalists on staff if you'd merely like to engage in repartee); simply mention your specific orientation to our Fix-It-Now representative when you call. If you'd merely like to experiment despite your orientation, we can accomodate you in that as well.
From there, your Xbox 360 will either be replaced or repaired and you will also receive two "spare" systems - just in case the first replacement breaks again - by the very next morning. Another courier with the replacement consoles will wait outside your home until you awaken and notice him, at your own convenience.
We are committed to making sure you love your Xbox 360 and that we domin- I mean, we are committed to keeping your business and we are committed to making sure your Xbox 360 experience is a pleasant one. Godspeed, gamers.
Much love,
P-Mizzle
(Peter Moore)
*Oral sex is illegal in some countries and in some US states."
So yeah. And Drez... beautiful.
So many 's
So many 's for one man to carry.
It might bring more sales, but they can't stock them as it is. They literally don't need more sales. They're unlikely to lower the price while that's still the case. Price drops for most products work so that the price stays where it is until the manufacturer can no longer sell them at a competitive rate at the current price. That'd probably be why Microsoft's cutting theirs (if they are - I never trust "good sources," especially when it's just a friend of some guy with a blog). After that, if Nintendo sees its sales slipping (Maybe some Best Buy in rural Idaho will keep one in stock for more than six hours), they might cut their price in return. If the Wii keeps selling like crack cocaine, they'll leave the price where it is.
As for why Sony... nobody knows what Sony's doing, and Sony clearly operates outside normal economic rules now.
Yup, at this point, honestly, I am more suprised that Nintendo isn't trying to find a way to RAISE their price.
I mean, the supply verus demand figures make it pretty clear that, from a purely supply vs. demand standpoint, they priced the system too low to begin with.
Of course, we all know that in reality they are gaining HUGE ammounts of bonuses from all of this in other areas.
But, yeah, I don't see anything forcing Nintendo's hand on a price drop anytime in the forseeable future. The Wii has been out more than six months, and people STILL can't find them? With an average lifespan of a home console being about five years, that is more than 10% of it's lifespan so far.
I mean, just think about that. Normally in order to have THAT kind of low stock of an item in stores would mean that there was ultra-low production, but no, they're making them hand-over-fist, it's just that the consumers are buying them hand-over-fistier.
Nintendo is kicking ass and taking names, and Nintendo is Happy.
Sony, on the other hand...
They are like a teenager, I think, who is upset with the way the world works, and it trying to rebel. They do not like the fact that an invisable hand controls the market. THEY want to control the market. They are sad that consumers do not realize how brilliant their products already are.
They aren't dumb, they're just refusing to do what they know they need to do.
But we don't owe them 600 dollars apiece for a system that offers very little, if anything, than some of their competitors.
Half a year is 20% of 5 years? That is sony math right there.
Hey, it's the weekend, I don't have to know math.
I don't think that Sony really think that we owe them anything, even if they act like that some times.
I think what is going on is that they see companies like Apple and EA who steal controll of their respective markets away from the consumers, and start deciding what price and demand will be on their own. SOny thought that they had developed that kind of industry control with the popularity of the Playstation line, culminatin in the extreme sucess of the PS2. They discovered, when they tried to actually use the power that they thought they had, that they really hadn't gotten any sort of control, but they stubbornly refuse to give up trying.
The whole Sony's whole admiration/hatred obsession with Apple has actually been pretty amusing to me. On so many levels they want to be apple, and on so many other levels they want to destroy apple
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They don't need to increase the target audience anymore. Halo is a very "love it or hate it" game, with the majority loving it. If someone doesn't already own an Xbox 360, and they want to buy one for Halo, the price isn't going to make a difference. I know plenty of people who were waiting on buying an Xbox 360 until Halo 3 came out, and very few people (none, actually) who are waiting for the price to drop before getting one.
*raises hand*
I hate Halo, but I want a ton of the 360 games like Mass Effect and Bioshock, so I'm going to get one as soon as I see a significant price drop.
Considering the AAA titles that are coming out starting in August, it'd make sense to get people to buy then and start buying games rather than wait until september. It's only 2 months before halo 3 hits anyways.
1. Halo appeals to many, many "casual" gamers.
2. Casual gamers refuse to pay more than $300 for a console.
I'm prety sure halo 3 is going to lead to a massive bost in console sales no matter what. Then, a few months after halo comes out, a price drop would be more economically viable for the company. I'm sure there are people who are waiting for a 360 price drop, but I'm also sure that there are alot of people who won't, expecially with so many heavy hitters coming out so soon.
I bought my 360 mostly for mass effect, and many others will buy a console for exclusive titles as well.
According to whom?
So, by now, definitely, a $100 price drop would be well within reason of almost cutting even. Either positively or negatively, it should be close.
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