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Activision joins the ranks of Sony in stupid advertising

GrimReaperGrimReaper Registered User regular
edited June 2008 in Games and Technology
According to here. In their bid to promote guitar hero they've desecrated a statue dedicated to Jimi Hendrix.

A pic for your wondering pleasure:

hendrix.jpg

It looks like they're just stickers or something though. If they had used spray paint or something I'd see it as worser on so many levels. Still damn stupid of them, Hendrix is a musical god. I think he'd be kinda spinning in his grave with this.

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Posts

  • Bill NyeBill Nye Registered User regular
    edited June 2008
    As much as this is a shit move on their part, I'd think Jimi would like that Guitar Hero really brings alot of attention back to classic rock and music in general.

    Bill Nye on
  • GyralGyral Registered User regular
    edited June 2008
    Nobody beats Acclaim, who proposed using tomb stones for adspace for a videogame.

    Gyral on
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  • xWonderboyxxWonderboyx Registered User regular
    edited June 2008
    Yes. It would be worser.

    xWonderboyx on
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  • TrevorTrevor Registered User regular
    edited June 2008
    I don't think this is that bad. Stickers on a statue? Not exactly provoking any outrage from me.

    Trevor on
  • WitchsightWitchsight Registered User regular
    edited June 2008
    Do they make left handed guitar hero guitars? False advertising!

    Witchsight on
    Witchsight.png
  • chamberlainchamberlain Registered User regular
    edited June 2008
    Gyral wrote: »
    Nobody beats Acclaim, who proposed using tomb stones for adspace for a videogame.

    From the wikipedia on Acclaim.

    "During Acclaim's decline towards bankruptcy, they made several infamous business and marketing decisions. One example was a promise to UK gamers that a 500 pound prize would be awarded to up to five winners who would name their baby "Turok", to promote the release of Turok Evolution. Another was an attempt to buy advertising space on actual tombstones for a Shadowman game."

    That's awesome.

    chamberlain on
  • BurtletoyBurtletoy Registered User regular
    edited June 2008
    He [Jimi] doesn't play a left handed guitar...

    He plays a right-handed guitar with his left hand

    Burtletoy on
  • ChanceChance Registered User regular
    edited June 2008
    Saw that on Kotaku the other day. Fuckin' blasphemy. I also agree that if Jimi were alive he'd probably dig anything that promotes or gets people interested in music - but you don't need to desecrate the statue of a true god of rock to promote your fucking game that everyone in the world already knows about!

    Chance on
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  • ben0207ben0207 Registered User regular
    edited June 2008
    As somebody who worked reelance for Activisions PR recently, I can confirm - they are really very stupid.

    I left the project over a month ago as I didnt want to be associated with it, but even now they pay my girlfriend 300 Euros a week for 50 words of translation a day, which is read by precisely nobody. Literally. The youtube channel barely gets 1000 views a month, total.

    ben0207 on
  • CmdPromptCmdPrompt Registered User regular
    edited June 2008
    but you don't need to desecrate the statue of a true god of rock
    It is a couple of stickers on a statue.

    I am not seeing the reason for outrage here.

    CmdPrompt on
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  • urahonkyurahonky Cynical Old Man Registered User regular
    edited June 2008
    CmdPrompt wrote: »
    but you don't need to desecrate the statue of a true god of rock
    It is a couple of stickers on a statue.

    I am not seeing the reason for outrage here.

    Was going to say the same thing. I'm sure they're removable.

    urahonky on
  • LewiePLewieP Registered User regular
    edited June 2008
    ben0207 wrote: »
    As somebody who worked reelance for Activisions PR recently, I can confirm - they are really very stupid.

    I left the project over a month ago as I didnt want to be associated with it, but even now they pay my girlfriend 300 Euros a week for 50 words of translation a day, which is read by precisely nobody. Literally. The youtube channel barely gets 1000 views a month, total.

    Heh, I should find out if/what me and my mum won on Friday!

    LewieP on
  • delrolanddelroland Registered User regular
    edited June 2008
    CmdPrompt wrote: »
    It is a couple of stickers on a statue.

    I am not seeing the reason for outrage here.

    What if Anheiser-Busch decided to put a sticker on the Statue of Liberty's torch to make it look like a can of Budweiser?

    A statue is meant to be a symbol of respect and admiration, and to use it as a cheap marketting gimmick is both low-brow and disrespectful. It's also vandalism, which is illegal.

    delroland on
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  • ItalaxItalax Registered User regular
    edited June 2008
    delroland wrote: »
    CmdPrompt wrote: »
    It is a couple of stickers on a statue.

    I am not seeing the reason for outrage here.

    What if Anheiser-Busch decided to put a sticker on the Statue of Liberty's torch to make it look like a can of Budweiser?

    A statue is meant to be a symbol of respect and admiration, and to use it as a cheap marketting gimmick is both low-brow and disrespectful. It's also vandalism, which is illegal.

    I'd admire them because that's a big fucking statue.

    Italax on
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  • CouscousCouscous Registered User regular
    edited June 2008
    What if Anheiser-Busch decided to put a sticker on the Statue of Liberty's torch to make it look like a can of Budweiser?
    That would be freaking awesome.

    Couscous on
  • SzechuanosaurusSzechuanosaurus Registered User, ClubPA regular
    edited June 2008
    Dessicated. Musical God. Get a grip.

    Considering the statue is on the grounds of a museum, I imagine they got permission from the owners to put some temporary stickers on it.

    Szechuanosaurus on
  • CmdPromptCmdPrompt Registered User regular
    edited June 2008
    delroland wrote: »
    CmdPrompt wrote: »
    It is a couple of stickers on a statue.

    I am not seeing the reason for outrage here.

    What if Anheiser-Busch decided to put a sticker on the Statue of Liberty's torch to make it look like a can of Budweiser?

    A statue is meant to be a symbol of respect and admiration, and to use it as a cheap marketting gimmick is both low-brow and disrespectful. It's also vandalism, which is illegal.

    The difference is that the Statue of Liberty is a national monument, and the torch isn't already a can.

    Was it a stupid thing to do? Yes.
    Is it worth any sort of publi- er, internet outcry? Not at all. Just get someone to remove the stickers and move on.

    CmdPrompt on
    GxewS.png
  • urahonkyurahonky Cynical Old Man Registered User regular
    edited June 2008
    titmouse wrote: »
    What if Anheiser-Busch decided to put a sticker on the Statue of Liberty's torch to make it look like a can of Budweiser?
    That would be freaking awesome.

    That and when you think of Hendrix you think of guitars, when you hear guitar hero you think guitars.

    If you think Beer when you think of America, something's wrong with you.

    urahonky on
  • LewiePLewieP Registered User regular
    edited June 2008
    It seems a weird time to do it.

    Is there a new Guitar Hero out or something?

    LewieP on
  • CouscousCouscous Registered User regular
    edited June 2008
    urahonky wrote: »
    titmouse wrote: »
    What if Anheiser-Busch decided to put a sticker on the Statue of Liberty's torch to make it look like a can of Budweiser?
    That would be freaking awesome.

    That and when you think of Hendrix you think of guitars, when you hear guitar hero you think guitars.

    If you think Beer when you think of America, something's wrong with you.

    America would be rum.

    Couscous on
  • urahonkyurahonky Cynical Old Man Registered User regular
    edited June 2008
    titmouse wrote: »
    urahonky wrote: »
    titmouse wrote: »
    What if Anheiser-Busch decided to put a sticker on the Statue of Liberty's torch to make it look like a can of Budweiser?
    That would be freaking awesome.

    That and when you think of Hendrix you think of guitars, when you hear guitar hero you think guitars.

    If you think Beer when you think of America, something's wrong with you.

    America would be rum.

    Or if you strapped on a big fake stomach.

    urahonky on
  • SzechuanosaurusSzechuanosaurus Registered User, ClubPA regular
    edited June 2008
    urahonky wrote: »
    titmouse wrote: »
    What if Anheiser-Busch decided to put a sticker on the Statue of Liberty's torch to make it look like a can of Budweiser?
    That would be freaking awesome.

    That and when you think of Hendrix you think of guitars, when you hear guitar hero you think guitars.

    If you think Beer when you think of America, something's wrong with you.

    I think of bad beer, so bud would work in context.

    Szechuanosaurus on
  • ItalaxItalax Registered User regular
    edited June 2008
    LewieP wrote: »
    It seems a weird time to do it.

    Is there a new Guitar Hero out or something?

    Aerosmith maybe?

    Hell, it's on the Isle of Wight so maybe it's a way to push sales in the UK now that Rock Band has been released?

    Italax on
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  • urahonkyurahonky Cynical Old Man Registered User regular
    edited June 2008
    urahonky wrote: »
    titmouse wrote: »
    What if Anheiser-Busch decided to put a sticker on the Statue of Liberty's torch to make it look like a can of Budweiser?
    That would be freaking awesome.

    That and when you think of Hendrix you think of guitars, when you hear guitar hero you think guitars.

    If you think Beer when you think of America, something's wrong with you.

    I think of bad beer, so bud would work in context.

    You don't live in the US, so therefore your opinion doesn't count.

    urahonky on
  • delrolanddelroland Registered User regular
    edited June 2008
    CmdPrompt wrote: »
    delroland wrote: »
    CmdPrompt wrote: »
    It is a couple of stickers on a statue.

    I am not seeing the reason for outrage here.

    What if Anheiser-Busch decided to put a sticker on the Statue of Liberty's torch to make it look like a can of Budweiser?

    A statue is meant to be a symbol of respect and admiration, and to use it as a cheap marketting gimmick is both low-brow and disrespectful. It's also vandalism, which is illegal.

    The difference is that the Statue of Liberty is a national monument, and the torch isn't already a can.

    Was it a stupid thing to do? Yes.
    Is it worth any sort of publi- er, internet outcry? Not at all. Just get someone to remove the stickers and move on.

    I think a fine would be in order as well. Obviously it won't do a thing to Activision's financial state, but it would still be a good message to send.

    A better PR move would have been to contact the city and obtain a permit to put on a concert in front of the statue featuring some of the Hendrix songs from GH3. Oh, wait...

    delroland on
    EVE: Online - the most fun you will ever have not playing a game.
    "Go up, thou bald head." -2 Kings 2:23
  • Bill NyeBill Nye Registered User regular
    edited June 2008
    When I think America, I think: decapitations OK, boobs GTFO.... :(

    Bill Nye on
  • ItalaxItalax Registered User regular
    edited June 2008
    delroland wrote: »
    CmdPrompt wrote: »
    delroland wrote: »
    CmdPrompt wrote: »
    It is a couple of stickers on a statue.

    I am not seeing the reason for outrage here.

    What if Anheiser-Busch decided to put a sticker on the Statue of Liberty's torch to make it look like a can of Budweiser?

    A statue is meant to be a symbol of respect and admiration, and to use it as a cheap marketting gimmick is both low-brow and disrespectful. It's also vandalism, which is illegal.

    The difference is that the Statue of Liberty is a national monument, and the torch isn't already a can.

    Was it a stupid thing to do? Yes.
    Is it worth any sort of publi- er, internet outcry? Not at all. Just get someone to remove the stickers and move on.

    I think a fine would be in order as well. Obviously it won't do a thing to Activision's financial state, but it would still be a good message to send.

    A better PR move would have been to contact the city and obtain a permit to put on a concert in front of the statue featuring some of the Hendrix songs from GH3. Oh, wait...

    Um...what makes you think they didn't ask permission to put stickers on the statue?

    Italax on
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  • DragkoniasDragkonias That Guy Who Does Stuff You Know, There. Registered User regular
    edited June 2008
    I think it's just disrespectful...reminds of a skid a saw a few years ago where they had Ben Franklin advertising vacuums.

    But whatever...yay, capitalism I guess.

    Dragkonias on
  • delrolanddelroland Registered User regular
    edited June 2008
    Italax wrote: »
    delroland wrote: »
    CmdPrompt wrote: »
    delroland wrote: »
    CmdPrompt wrote: »
    It is a couple of stickers on a statue.

    I am not seeing the reason for outrage here.

    What if Anheiser-Busch decided to put a sticker on the Statue of Liberty's torch to make it look like a can of Budweiser?

    A statue is meant to be a symbol of respect and admiration, and to use it as a cheap marketting gimmick is both low-brow and disrespectful. It's also vandalism, which is illegal.

    The difference is that the Statue of Liberty is a national monument, and the torch isn't already a can.

    Was it a stupid thing to do? Yes.
    Is it worth any sort of publi- er, internet outcry? Not at all. Just get someone to remove the stickers and move on.

    I think a fine would be in order as well. Obviously it won't do a thing to Activision's financial state, but it would still be a good message to send.

    A better PR move would have been to contact the city and obtain a permit to put on a concert in front of the statue featuring some of the Hendrix songs from GH3. Oh, wait...

    Um...what makes you think they didn't ask permission to put stickers on the statue?

    Because cities generally don't give out "Deface Public Monument" permits?

    delroland on
    EVE: Online - the most fun you will ever have not playing a game.
    "Go up, thou bald head." -2 Kings 2:23
  • ItalaxItalax Registered User regular
    edited June 2008
    delroland wrote: »
    Italax wrote: »
    delroland wrote: »
    CmdPrompt wrote: »
    delroland wrote: »
    CmdPrompt wrote: »
    It is a couple of stickers on a statue.

    I am not seeing the reason for outrage here.

    What if Anheiser-Busch decided to put a sticker on the Statue of Liberty's torch to make it look like a can of Budweiser?

    A statue is meant to be a symbol of respect and admiration, and to use it as a cheap marketting gimmick is both low-brow and disrespectful. It's also vandalism, which is illegal.

    The difference is that the Statue of Liberty is a national monument, and the torch isn't already a can.

    Was it a stupid thing to do? Yes.
    Is it worth any sort of publi- er, internet outcry? Not at all. Just get someone to remove the stickers and move on.

    I think a fine would be in order as well. Obviously it won't do a thing to Activision's financial state, but it would still be a good message to send.

    A better PR move would have been to contact the city and obtain a permit to put on a concert in front of the statue featuring some of the Hendrix songs from GH3. Oh, wait...

    Um...what makes you think they didn't ask permission to put stickers on the statue?

    Because cities generally don't give out "Deface Public Monument" permits?

    Seeing as the festival is having Guitar Hero 3 songs played on stage I'm going to assume this may have official backing.

    Italax on
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  • YardGnomeYardGnome Registered User regular
    edited June 2008
    I find it funny that they put Guitar Hero stickers on a Strat

    whoops

    YardGnome on
  • RakaiRakai Registered User regular
    edited June 2008
    Did I miss something? Is Jimi Hendrix famous for anything other than playing the guitar? I'm not seeing the outrage here.

    Rakai on
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  • BoarBoar Registered User regular
    edited June 2008
    I'm well known to be a cynical bastard, but it seems to me that the sort of people getting "outraged" about this are the sort of people who have constructed their persona around a "passion" for music. The sort of people that say things like "music is my life" or bemoan that music has never been the same since Kurt Cobain redecorated his wallpaper.

    Yes, Hendrix was a good guitarist, but a god? really? And as countless others have pointed out, its a few stickers on a statue - hardly earth-shattering in its outrageousness....

    Boar on
  • YardGnomeYardGnome Registered User regular
    edited June 2008
    Boar wrote: »
    I'm well known to be a cynical bastard, but it seems to me that the sort of people getting "outraged" about this are the sort of people who have constructed their persona around a "passion" for music. The sort of people that say things like "music is my life" or bemoan that music has never been the same since Kurt Cobain redecorated his wallpaper.

    Yes, Hendrix was a good guitarist, but a god? really? And as countless others have pointed out, its a few stickers on a statue - hardly earth-shattering in its outrageousness....

    It took me a second, but then I lol'd.

    YardGnome on
  • delrolanddelroland Registered User regular
    edited June 2008
    Boar wrote: »
    And as countless others have pointed out, its a few stickers on a statue - hardly earth-shattering in its outrageousness....

    But still petty, annoying, and stupid. Since this is a discussion forum, and since the topic was brought up, it's fair game to criticize Activision for their actions. It's not like I'm screaming for bloody vengeance or anything.

    delroland on
    EVE: Online - the most fun you will ever have not playing a game.
    "Go up, thou bald head." -2 Kings 2:23
  • LewiePLewieP Registered User regular
    edited June 2008
    Chalk me up for thinking it's "annoying and stupid"

    LewieP on
  • IgortIgort Registered User regular
    edited June 2008
    Boar wrote: »
    I'm well known to be a cynical bastard, but it seems to me that the sort of people getting "outraged" about this are the sort of people who have constructed their persona around a "passion" for music. The sort of people that say things like "music is my life" or bemoan that music has never been the same since Kurt Cobain redecorated his wallpaper.

    Yes, Hendrix was a good guitarist, but a god? really? And as countless others have pointed out, its a few stickers on a statue - hardly earth-shattering in its outrageousness....

    I would go so far as to say that music is my life. I have a whole philosophy around it and everything. But I agree with you. This is no reason to get so upset.

    Igort on
  • DragkoniasDragkonias That Guy Who Does Stuff You Know, There. Registered User regular
    edited June 2008
    Boar wrote: »
    I'm well known to be a cynical bastard, but it seems to me that the sort of people getting "outraged" about this are the sort of people who have constructed their persona around a "passion" for music. The sort of people that say things like "music is my life" or bemoan that music has never been the same since Kurt Cobain redecorated his wallpaper.

    Yes, Hendrix was a good guitarist, but a god? really? And as countless others have pointed out, its a few stickers on a statue - hardly earth-shattering in its outrageousness....

    Not really...I'm not much of a rock fan nor am I known to idolize people...still think it's pretty tasteless.

    Dragkonias on
  • SzechuanosaurusSzechuanosaurus Registered User, ClubPA regular
    edited June 2008
    urahonky wrote: »
    urahonky wrote: »
    titmouse wrote: »
    What if Anheiser-Busch decided to put a sticker on the Statue of Liberty's torch to make it look like a can of Budweiser?
    That would be freaking awesome.

    That and when you think of Hendrix you think of guitars, when you hear guitar hero you think guitars.

    If you think Beer when you think of America, something's wrong with you.

    I think of bad beer, so bud would work in context.

    You don't live in the US, so therefore your opinion doesn't count.

    You don't live in the Isle of Wight so your opinion doesn't count.

    Szechuanosaurus on
  • SzechuanosaurusSzechuanosaurus Registered User, ClubPA regular
    edited June 2008
    Dragkonias wrote: »
    Boar wrote: »
    I'm well known to be a cynical bastard, but it seems to me that the sort of people getting "outraged" about this are the sort of people who have constructed their persona around a "passion" for music. The sort of people that say things like "music is my life" or bemoan that music has never been the same since Kurt Cobain redecorated his wallpaper.

    Yes, Hendrix was a good guitarist, but a god? really? And as countless others have pointed out, its a few stickers on a statue - hardly earth-shattering in its outrageousness....

    Not really...I'm not much of a rock fan nor am I known to idolize people...still think it's pretty tasteless.

    It's a statue, not his corpse. It's not even his tombstone.

    Szechuanosaurus on
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