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I have a marketing question.
Robert Khoo
Registered User, ClubPA staff
Registered User, ClubPA staff
What do you think is better? A promo that says "spend X and get a comic print for $1?" or "spend X and get a comic print for Free?"
Obviously the free is a better deal, but i'm curious as far as what "sounds" better. Oh, and a print is normally $10.
Obviously the free is a better deal, but i'm curious as far as what "sounds" better. Oh, and a print is normally $10.
Some guy.
Robert Khoo on
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"Free comic with X purchase" is always better than "Spend X, get comic free"
its like you don't even know how to sell stuff there or something
jeez khoo
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What kind of question is this?
Also, what rank said.
They're already spending something.
So you phrase it like, "Get X free with Y purchase" because they'll think "Hey, I was gunna spend that anyway, sweet, free stuff".
Instead of "Spend X, get Y free", to which they react with "But I don't wanna spend X!".
People are simple creatures.
i'm surprised this is even a question
Make it bigger and in red.
Spend X and get this for $1 sounds like a more genuine deal.
Spend X and get this for $1.49 sounds even better because I'm a sucker for spurious rigor.
Like, if you're at a con and giving away mini-comic prints as some unknown indie comic, then nobody is really going to give a shit. They'll toss it in the swag bag and be on their way, and forget about it down the line.
But if you charge them, like, a nickel, you're making them make a decision as to whether to part with something of theirs in trade, and since it is so cheap, they'll not only value it, they'll look at it as a bargain.
now someone gimme a dollar.
Shirt not necessarily free.
no, don't do this
making FREE the biggest word in the ad and having the clause ("...with initial purchase of equal or greater value!") in smaller print always puts a bad taste in my mouth
"Spend X and get a comic print for $1. Spend Y and get a comic print for free!"
People who might have only been interested in spending X might suddenly decide to go for Y just to get the free thing. I've done that at Comic-Con.
Upsell, dogg. Always be upsellin.
One lone wolf in his 1$ wolfpack.
With the online store it seems like customer appreciation where at the con it seems like you're just trying to clear your crap out on anyone willing to take it.
I'm gonna just agree with Rank.
Because it sounds right.
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And now one more person has been added to that 1$ wolfpack.
Who is Khoo's number two?
Heck, someone even suggested make free big and in red and that's the worst possible idea. I don't even see those things anymore. Any that aren't adblocked I don't even give a second glance.
How many 1$ shirts have to be sold to make up for each extra shirt pack sold in the free package?
At first I thought free was the best choice because well its free
But then, I thought if people value it as free, they'll treat it as free, and as such may not be inclined to get it, because it is free. It will have no intrinsic value to it.
But if you pay a dollar, people will have to part with money to get get it, and people will value it more than free, it will have an intrinsic value in it.
And i tend to value things more if they have a price to it
Seriously, they are sweet.