THIS IS NOT FOR DEBATING THE MERITS OF HUNTING! KEEP THAT SHIT OUT OF THIS THREAD!
http://www.joystiq.com/2007/04/30/sony-explains-god-of-wars-dead-goat-antics/
"Slaughter: Horror at Sony's depraved promotion stunt with decapitated goat" is the sort of headline that sells newspapers -- the UK's Daily Mail in particular(NSFW). Starting with an evocative first word and ending with outright animal cruelty, it's a snappy summation of an event that was probably rife with sexual debauchery, devil worship and inappropriate hobnobbery! And that isn't even a word! Indeed, how could other papers even compete with their silly "facts" and less sensational headlines like "Promotion: Butcher-obtained goat displayed in dramatization while journalists drink soup from china bowls!" Well, we suppose that one is a little bit on the long side.
Then again, so is the story revolving around Sony's European God of War II event. It seems somewhere between the Daily Mail's spin and the Official PlayStation Magazine's (now recalled) retelling of the Greek-themed costume party, things... goat a little out of hand. Sony's senior director of corporate communications, Dave Karakker, told Joystiq that the reporter responsible for the OPSM article didn't even bother to attend the event. The basis of his article was the invitational pamphlet, "which employed a degree of hyperbole in order to encourage attendance."
Furthermore, the infamous goat was thoroughly dead upon arrival. It was procured from a qualified butcher, was returned after the event and was never allowed to be touched by journalists (no kidding around). The goat was filled with "a meat soup, made to a traditional Greek recipe and served to attendees in china bowls direct from the caterers," leaving claims of "offal" as someone likely mishearing a complaint about the actual taste of the dish. No soup came directly from the goat.
"We recognise that the use of a dead goat was in poor taste and fell below the high standards of conduct we set ourselves. We are conducting an enquiry to establish the circumstances behind the event in order to ensure this does not happen again. We also apologise to anyone offended by the article in the OPSM (subscription copies were sent out ahead of street date)." It was undeniably tacky, but hardly the "Phil Harrison bites the head off a chimp and mows down the audience using a Tommy Gun" debacle you may have envisioned before.
TL;DR:
The original article was halfway full of shit. However, the OPM did print the picture in the magazine before they recalled it.
While I think using a goat as a bowl was in poor taste, I wouldn't mind it much. What I want to know is how the hell did OPSM think putting that picture in the magazine was a good idea?
The basis of his article was the invitational pamphlet, "which employed a degree of hyperbole in order to encourage attendance."
That is some quality journalism there, OPSM.
Posts
some journalists cover sports and elections like that
And now Joystiq jumps in with a holier-than-thou article as if they're the arbiters of good journalism! That's funny. Do you think the Joystiq article is based on anything more than one Sony exec's word?
> turn on light
Good start to the day. Pity it's going to be the worst one of your life. The light is now on.
I'm outraged by the fact that the UK version of the OPSM is such a piece of shit that they actually thought printing that picture would be a good idea and accepted an article by a guy who didn't even attend the event.
Just wait around. I'm sure you'll find something to be outraged about. ;-)
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Man, imagine the Wii-Mote controls! In the remote hand you have the cleaver, you use the nunchuck for real-time animal battery action! Man, it'll be so cool!
I mean most people manage to sell good games without using dead animals.
It's a dead animal
Giving sacrifice to the God of Video Game Sales never hurts though.
the centerpiece for any successful party.
Burger King not being one of them.
"Everyone who is capable of logical thought should be able to see why you shouldn't sell lifetime subscriptions to an MMO. Cell phone companies and drug dealers don't offer lifetime subscriptions either, guess why?" - Mugaaz
How do you return a dead goat. Meat goes bad pretty quickly. Probably dog food I guess.
It's still lolol marketeers either way. Like musketeers, but all for money and stupid for all.
Edit - I read this thread up and down before posting btw, I may just be slow on the intake.
Yeah, they'll be doing it again around the time Manhunt 2 ships.
fix'd
"Welcome to Best Buy Athens! How can I help you?"
"Dead Goat"
"er..."
"I have receipt. I wish to return."
"But... we... we don't sell goats, sir."
"This is FUCKING BULLSHIT! EVERYTIME I come to Best Buy all I get is runaround. You fuckers! Fuck you! I take goat now!"
"Er... Alright sir. What... what are you going to do with it?"
"I hear someone from Sony throwing party. Maybe they want."
And that, my friends, is how the whole sordid story began. Returning a dead goat, it seems, is not as easy as it sounds.
edit: Smashing way to start the second page, if I do say so myself.
They had the balls to talk about Manhunt in this Sony article.
Yeah, you remember that right, Daily Mail. When you blamed the murder on the game and it turned out the copy was found in the victim's room.
Bam.
At least Sony actually stuck to a theme, and didn't pull punches.
I had to reread that like 10 times because I kept on seeing "body" instead of "room".
"Everyone who is capable of logical thought should be able to see why you shouldn't sell lifetime subscriptions to an MMO. Cell phone companies and drug dealers don't offer lifetime subscriptions either, guess why?" - Mugaaz
Not safe for work, etc.
Exactly, it went really well with the game they are advertising and in a single press event, Sony has proven to be more metal than Nintendo and Microsoft.
Yeah, more like banned in some high street stores but not the only two major game retailers in the country. Manhunt wasn't exactly doing GTA numbers, but I remember it being sold out after that shit went down.
/golfclap
Sony uses a dead goat that a butcher killed mercifully in publicity stunt for violent video game God of War.
Yes.
Because the goat was filled with soup, and not offal, this is now obviously nothing to be upset over.
Oh wait except the part where they were still serving food out of a goat whose head had been removed
CUZ THERE'S SOMETHING IN THE MIDDLE AND IT'S GIVING ME A RASH
Viva Pinata... you've been dethroned.
. . . this is the company who's marketing department came up with the PSP and PS3 ads.
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Delicious, delicious soup. Although to be fair, Sony say they were only pretending the soup came directly from the goat. What they did was fill the goat with soup, then serve the guests soup direct from the caterers, telling them it was from the goat. Quite.
They didn't serve the soup out of the goat, either. That wouldn't be sanitary. They served the soup from caterers' bowls and the soup in the goat was just for show.
I can't believe I'm writing about a dead goat party. This is surreal. Fuck they should have known better.